How to Pitch Your Music to Websites

15 Jul 2019

Pitching your music to premiere on a blog might seem like a simple task, but with the seemingly infinite number of music blogs dominating the internet, it can be difficult to be heard above the noise. The following tips will help you put your best foot forward when pitching to music blogs. 

Understand premieres 

In most cases, a premiere means a blog will exclusively embed, write about and share a song or video before it is featured elsewhere. While it’s fine to pitch a song for coverage when it’s been featured on another blog , it’s important to only pitch a song for premiere if you can provide exclusivity for an agreed amount of time. 

Do your research

With an increase in genre-specific tastemaking blogs, it’s more important than ever to understand who you are pitching to and who their audience is. Engage with music writers on their blogs and social media and pay close attention to the music they write about. Once you’ve found a site, ask yourself ‘Would my music fit in on this site?’ If you find an individual who writes about similar artists or your genre, it pays to reach out to them directly. Afterall, your pitch is likely to be more successful if your sound, aesthetic and overall vibe matches that of a writer or their blog.

Be professional

Once you’ve decided which blogs you’d like to contact, it’s important that you pay attention to their submission preferences. If a website doesn’t list a specific submission email address, send it to their public email or social media. Professionalism is key: don’t contact writers through personal phone numbers, emails or phone numbers. 

Be prepared

Use a private, shareable link that doesn’t already have multiple streams to share your music. It’s also important that you are prepared with artwork for your music as most blogs require at least one clear landscape image and of the artist. If you’ve followed step 2, your images should fit with the blogs aesthetic. Providing all the necessary information, along with a few options (including square cover art or live images) will make it easier for a writer to build a post and will minimise back and forth.

Give it time

Send your pitch ahead of time, at least two weeks before when you’d like the post to be published. This gives you time to contact other blogs if your pitch is declined. It’s okay to follow up if your pitch isn’t answered after a week but keep your emails to a minimum. It pays to take a few months and improve your pitch before contacting the same blog or writer again. 

If your pitch is accepted - congratulations! Make sure to share your feature and thank the blog for their post. If your pitch is rejected, it’s important to remain receptive to (and grateful for) any feedback you receive. Keep a good attitude, adjust your pitch and continue seeking blogs and writers who specialise in the type of music you make. Happy pitching!