How To Promote Your Music With Tik Tok

05 Feb 2020

The power and popularity of TikTok at present is phenomenal and there are no signs of this trend slowing down anytime soon. For artists, this platform is the best way to promote your music right now. TikTok has the ability to blow up a song, for example, the virality Lil Nas X’s ‘Old Town Road’ has reached is largely due to how it was marketed on TikTok.

Tips for Getting Your Music on TikTok -

Upload your music

The first step to getting your music out there is to upload the music you want used to the platform itself. If you distribute your music with us, then chances are your music is already there on the app ready for you. The key to success on TikTok is choosing songs that are suited to the platform. For example, they must have a really catchy verse or chorus that is likely to get stuck in people’s heads or work really well for a challenge (more on that below). 

Pro tip: go through your songs listening to 15 second blocks to find audio best suited to TikTok and what you are trying to achieve.

Create a trendy challenge or theme promoting your music

To have your music really make an impact on TikTok, a viral challenge is your best bet. Whether this be a dance routine challenge, lip syncing, or even something completely unrelated to the song. Having your music catch on as a viral challenge or trend is what you’re striving for with this platform.

To get the ball rolling, create or use an existing challenge or other themed video featuring your song yourself, as an example of how the song could be used. You can call upon your fans to recreate the video themselves.

Use hashtags (we cannot stress this one enough)

Hashtags are the bread and butter of TikTok, and they’re your powerful new best friend. A lot of activity on TikTok is largely based around hashtags, so it is imperative you are taking advantage of them as effectively as possible. Once you have created a video, be sure to include existing hashtags like #ForYou, #FYP and #Viral, and add your own tailored to the video or challenge you have created. 

Reach out to and/or duet with Influencers

TikTok influencers have more power than you’d imagine, a 15 second feature in one of their videos is more than enough to make your music go viral. 

One of TikTok’s coolest offerings is the duet feature, which users can use to collaborate with one another. Collaborating with an influencer will get you and your music out there on a global scale. 

 

It is no secret that Tik Tok has and will continue to grow into a viral phenomenom that can simultaneously help aid towards getting your music out to people on a large, global scale. To get your music distrobtued to Tik Tok, have a look at what Gyrostream can provide for you here.