COVID-19 and Beyond: Social Media Trends of 2020...So Far

05 Aug 2020

Checking your social media notifications first thing in the morning, on the train, on the toilet, at the dinner table seems to be the new norm. It’s practically common knowledge that the number of people using social media is on the increase, as well as the amount of time we are spending on platforms like Facebook, Instagram, Twitter and TikTok everyday. 




WeAreSocial has partnered with HootSuite to produce the Digital 2020 July Global Statshot Report which takes a look at our population’s overall social media usage and our preferences for particular platforms during the month of July. 


Here are the stats you need to know:

We still really like to use social media…(no surprise there)

  • 3.96 billion people (aka more than half the world) is now actively using social media


We rely on our smartphones for our daily social media browsing...

  • 3.91 billion people choose to use their phone to access social media 


Facebook still reigns supreme over its social media counterparts…

  • Facebook is the world’s most-used social media platform with more than 2.6 billion monthly active users


We are favoring social media for our news updates…

  • 46% of those surveyed use Facebook to discover and access the latest news




The onset of Coronavirus has meant that a large number of people in Australia and overseas have had to isolate at home due to government restrictions. As a result of this mandatory isolation, social media’s ability to keep us informed and connected is now all the more relevant.  So how has the pandemic experience affected our social media use?

  • 70% of survey respondents have used their smartphone or mobile phone more during Covid-19

  • More than 4 in 10 internet users are spending more time on social media than they did before Covid-19.

  • More than 80% of respondents voted that Internet-connected technologies help them cope with Covid-19 related lockdowns.

(Results from survey respondents - internet users aged 16-64 from select countries.)



To read more about our social media habits, check out the reports here and here!