Introducing Spotify Promo Cards

12 Oct 2020

In a bid to sharpen their online branding and shareability, Spotify have launched Promo Cards. From today users and creators can develop personalised assets for use on their promotional channels and social media.

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For Artists, there are currently 3 types of Promo Cards users can create; artists, track or album.

Where can I access this?

Spotify have built a new site -
Head over to

Who can access this?

Anyone... Artists, managers, label reps, marketers, or fans can access this site. No logins required – Start sharing!

Creating Promo Cards

Creating a Promo Cards is incredibility easy! At the moment the customisation is limited to a 3-step process.

Search for the content you want to promote.
Customize the asset; Colour & Shape.
Download & Share.

There is also a convenient shortcut for you share the Promo Card directly via Facebook or Twitter. Bew sure to include the branded link provided in your post, it will direct fans directly to song/album/artists via the Spotify platform.

Promo Cards for Playlisted Tracks

If you track was lucky enough to get Playlisted there’s an additional Promo Card to celebrate the track and the playlist! When searching for the track that has been playlisted, an option to make a playlist Promo Card will appear in the search results.

This feature has currently been rolled out for the 32x supported playlists listed below!

Playlist Promo Cards are available for the following playlists:
African Heat, Are & Be, Esquenta Sertanejo, Exitos Espana, Fresh Finds, Future Hits Latin, Hot Country, Hot HIts Australia, Hot Hits Canada, Hot Hits UK, Indigo, Just Good Music, Lorem, Mansion Reggaeton, Modus Mio, mint, Most Necessary, New Boots, New Music Friday, On Our Radar, Pegao, POLLEN, Pop Rising, Rap Caviar, Rock This, Roots Rising, The New Alt, The Newness, Today’s Top Hits, Top Hits Deutschland, Top Hits Portugal, Viva Latino.