How to Boost Streams with a Waterfall Strategy
What if you could get more streams on your music with absolutely minimal effort?
Now that streaming services sit at the heart of our music consumption, refining your release game plan can be as crucial as the marketing for the songs themselves. A simple yet super effective trick that artists worldwide have been taking advantage of is a release tactic called the ‘Waterfall Strategy’.
Perfect for anticipating an EP or album release, a Waterfall... Read More
Artificial Streaming: The Red Flags
With digital streaming now cemented as a central pillar to today’s music listening culture, artificial streaming is an issue becoming increasingly prevalent across streaming services.
But what even is artificial streaming?
Artificial streaming, or fraudulent streaming, is when a song's play counts increase without fans legitimately streaming an artist’s music. There are varying degrees of artificial streaming and often for genuine artists the intention... Read More
An Introduction To Mechanical Royalties
Photography by @ryrylikespictures
There are two main types of royalties that can be earned through musical production; Mechanical and Performance.
Mechanical royalties are earned as musical works are licensed by a third party and are commercially produced. Examples of this are physical copies of music (Vinyls, CD’s, MP3), and physical streams (Spotify, Apple Music). These royalties are typically earned by songwriters.
Performance royalties are earned when... Read More
Our Feature Album For April | The Jensens 'Hammer & Bird'
Wowee! The Jensens have returned with their third studio album - Hammer & Blush. A very exciting release for the group as it represents a new direction sonically. Glittering synths, punchy lyrics and rolling drums are just some of the ways I would describe this album.
"Joe and I instinctually took different paths lyrically, yet there are many parallels to be found. Love and hate, technology and AI, time and space, hope and despair. It helps to give the album a continuity and... Read More
Meet Our Feature Artist For March | Sahxl
Sydney's based artist Sahxl, at just 18 is on track to become "bigger than The Kid Laroi".
Recently mentioned on Spotify's A1 show, describing Sahxl as 'inspiring' and predicting him to be 'even bigger than The Kid Laroi'. He has also secured his spot in Spotify playlists New Music Fridays, Local Hype alongside a feature on Apple Music's Up Next and New Music Daily Playlist, not to mention a recent shoutout... Read More