Aus Music T-Shirt Day is back on November 28, 2024!

Aus Music T-Shirt Day is a fun and meaningful annual event in November that celebrates Australian music while raising much-needed funds for music workers in crisis. Proceeds from the campaign help Support Act provide vital assistance to musicians, managers, crew, and other industry workers through crisis relief, mental health and wellbeing programs, the Support Act Wellbeing Helpline, the Mentally Healthy Workplaces Program, and specialised First Nations support.

The day is also a chance for our home-grown artists to feel supported and recognised, and is an excellent opportunity for music lovers to show their backing for Australian artists and give them a platform to be heard.

You can sign up to fundraise at Aus Music T-Shirt Day’s website, or raise awareness by purchasing merch from your favourite local artists.

‍

Here are 5 tips to level up your merch game ahead of the big day!

‍

Host a Giveaway or Contest

Motivate your fans by running a contest where anyone who buys a T-shirt is automatically entered to win another merch item, like a signed poster or exclusive vinyl. This adds extra incentive and rewards fans for supporting your music.

‍

Create Engaging Social Media Content

‍ Share behind-the-scenes videos of the design process or photos of your team wearing the T-shirts. Use hashtags related to Aus Music T-Shirt Day to reach a broader audience.

‍

Collaborate with Other Artists

‍Team up with fellow Australian artists for a cross-promotion campaign. Share each other’s T-shirt designs and stories, helping to expand both your audiences while boosting awareness for the day.

‍

Encourage Fan Participation‍

Encourage your fans to share photos of themselves wearing their favourite band T-shirts on social media. Use this as an opportunity to engage with them directly by reposting or commenting, building excitement and a stronger sense of community around your music.

‍

‍Highlight the Cause‍

Use your platforms to educate fans about the importance of Aus Music T-Shirt Day and how their purchase helps music workers in crisis. Share stories or testimonials from those who have benefited from the Support Act.