Spotify Marquee - The New Must for an Artist Release Cycle

What is Spotify Marquee?

‍

‍

For all the Spotify Premium users out there, you may have noticed a new banner recommending new music appearing as you open the app. This is Spotify’s latest ad platform available to artists, Marquee. 

The mobile banner, as of today, is the only way for artists to not only reach listeners directly within the paid platform but is also the only re-marketing tool for artists to reach past, present and algorithmically recommended Spotify listeners. When a listener clicks on a Marquee, they can save your music or go to your new release where they can actively stream and discover more of you. 

You might be asking - how can you access this new tool? Campaigns are booked and managed directly via your Spotify For Artists account. 
‍

Benefits of Spotify Marquee

• Brand Awareness From Release Day (or later depending on your release marketing strategy)
• Accessibility / Ease of Use (no ads platform degree required) 
• Small Budget - starting from $150 and can be paused anytime (affordable for most artists and effective for reaching music lovers) 
• Re-marketing capabilities (finally, a way to reach those Spotify Follower numbers we’ve spent years growing) 
  ‍

Is Marquee available to all artists?

Now, there are a few Minimum Requirements/Listener numbers artists must meet; 

• 5K streams over the 28 days or more than 1k followers in at least one market. 
• At least 50% of the songs need to be new to the product type (eg. you can promote an album if 50% of the songs haven’t already been released on an album on Spotify. 
• Minimum budget allocation of A$150 per campaign. You may spend less depending on your audience size, and you can stop your campaign at anytime. More info here
  ‍

Why some countries may be unavailable?

If any of the following apply, you won’t be able to create a campaign targeting that country.

• The country does not have enough listeners available to target.
• The release is a re-release. At least 50% of songs need to be new to Spotify. This excludes remixes, compilations, karaoke, soundalikes, remasters, or re-recordings.
• A campaign has already been scheduled.
• More than 18 days have passed since your release went live in that country.
• The country is not yet available for Marquee targeting.

‍

So you’ve just released a new song (or are about to), you meet all the audience requirements and you're keen to kick off your first Marquee campaign. Let’s walk you through; 

‍

Couple of notes to start

• Marquee campaign can start up to 21 days after the release date
• Deliver your new release to Spotify at least 8 business days prior to release date.

‍

How to use Spotify Marquee

1. Head to the Campaign tab within your Spotify For Artists 
2. Hit the ‘Create Campaign’ button next to your eligible release. 
3. Select your payment method - Add your payment method here if not already added to the account
4. Select the country you want to target your ads. You can only set up one target country per campaign. There are a couple of requirements that need to be met mentioned above. 
5. Confirm the release URI and campaign start date 
6. Customise your ad’s background colour
7. Next you have the option to customise your audience. Please note; you will need enough listeners in your selection criteria to meet campaign requirements. You will be prompted to continue adding audience groups until then via the targeting overview window.  More tips below. 
8. Add your budget. 
9. Review and schedule your campaign. You can make changes up to one day before your campaign’s scheduled start date.

‍

Pretty simple right? No? Reach out to our team on support@gyrostream.com 
Our team can help book these campaigns on your behalf.

‍

Bonus! Tips & Tricks to make the most of your campaign; 

When to use Spotify Marquee & Best Practises.

• Marketing 101 - Bright colours attract eyeballs. When choosing your Ad Background colour - Lighter/brighter colours always help capture people's attention when compared to duller, more neutral options. 

• Everybody is different - Each Artist’s release strategy varies based on their unique goals. If you want the quickest and biggest impact, launch your marquee on release day and coordinate your release day marketing. If you’re looking for a delayed boost after your promotional campaign settles, start after the release date. 

• You’ve got fans all around the world, Mr Worldwide? - Customize your target audience per market; do you have a strong presence in your local market? Consider an efficient remarketing campaign. Want to grow your audience in a particular market? Let Spotify's algorithm find new potential listeners. 

• Keep an eye on your release’s analytics, please? If your release is not coming out the gate as you expected, you have up to 21 days after the release date to start your campaign for an extra push.

• Want to know more about your campaign results? Here’s an 8x page document breaking it all down. 

‍