When it comes to setting up campaigns on Meta platforms like Facebook and Instagram, it's crucial to understand the specific requirements and best practices for your content. Each placement has its own set of specifications to ensure optimal performance and engagement. Here’s a detailed guide on the different specs needed for Instagram and Facebook Feeds, Stories, and Reels.

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Instagram & Facebook Feeds

Aspect Ratio and Resolution

• Ratio: 4:5
• Minimum Resolution: 1080x1080px (Square)
• Recommended Length: 15-45 seconds
  • Instagram Feeds: Maximum length is 60 minutes.
  • Facebook Feeds: Maximum length is 240 minutes.

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Content Guidelines

• Text on Video: No text on video is recommended. Keeping videos clean and focused on visuals can enhance engagement and viewer retention.
• Music: Utilise a song hook to grab attention quickly.

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Instagram & Facebook Stories

Aspect Ratio and Resolution

• Resolution: 1080x1920px (16:9)
• Minimum Width: 500 pixels

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Content Guidelines

• Length: Maximum length of 15 seconds per story.
• Text: Include key information such as the title track, artist name, and a call to action like “Out Now” or “Listen Now”.
• Music: Use a song hook to captivate viewers immediately.

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Instagram & Facebook Reels

Aspect Ratio and Resolution

• Resolution: 1080x1920px (16:9)
• Minimum Width: 500 pixels

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Content Guidelines

• Recommended Length: 15-45 seconds (maximum 15 minutes)
• Music: Integrate a song hook to quickly engage the audience.

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Best Practices for Meta Campaigns

1. High-Quality Visuals: Always use high-resolution images and videos to ensure your content looks professional and engaging.
2. Consistency: Maintain a consistent style and message across all placements to strengthen your brand identity.
3. Engaging Content: Focus on creating content that captures attention quickly, especially given the short maximum lengths for Stories and Reels.
4. Call to Action: Clear and compelling calls to action, such as “Listen Now” or “Out Now,” can drive higher engagement and conversion rates.
5. Music Integration: Using a catchy song hook can significantly increase viewer retention and interaction with your content.

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By adhering to these specifications and best practices, you can ensure your Meta campaigns on Facebook and Instagram are optimised for success.
To find out more tips from Meta, click here.

Happy campaigning!

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