GYROstream Blog

Why releasing singles is so important and the growing commercial strategy behind it


Michael Keyte

So you've recorded a bunch of singles now what? What's so important about planning releases?  So with the rise of streaming services and the 'allmighty' social media, single releases are currently trending as one of the more effective commercial methods artists can adopt. In a modern age of playlisting and attention retention, releasing singles/music more frequently has a significant upside when compared to traditional methods. Even more.. 'commercial'... Read More

How To Promote Your Music With Tik Tok



The power and popularity of TikTok at present is phenomenal and there are no signs of this trend slowing down anytime soon. For artists, this platform is the best way to promote your music right now. TikTok has the ability to blow up a song, for example, the virality Lil Nas X’s ‘Old Town Road’ has reached is largely due to how it was marketed on TikTok. Tips for Getting Your Music on TikTok - Upload your music The first step to getting your music out there is to... Read More

Our Feature Album for February | Georgia Fair 'the world's awake'



Georgia Fair are back with the release of their long-awaited third LP 'the world's awake', which we are proud to present as our February feature album! Sydney duo Georgia Fair have been making music together since they were thirteen years old. With a decade worth of impressive release, including two EPs and now three albums. Their new alternative/folk release boasts 9 tracks of pure melancholic pleasure, and will have you weaving through haunting, poigant, atmospheric... Read More

Meet Our Feature Artist for February | Lil Spacely



Hailing from Western Sydney, Lil Spacely caught our eye with his mesmerising, meaningful and relatable lyrical and musical content and kept us listening by just being his authentic and unparalleled self. When you hear tracks as strong as his, it’s hard to turn it off!  Lil Spacely has spent most of 2019 honing his creative craft, performing at festivals such as FOMO Festival and Listen Out Festival alongside Post Malone, SZA, Asap Rocky & Skepta. On top of this, he has also... Read More

Update your artist profile on streaming platforms A-Z guide



(Lead image: VOIID) A strong digital profile is the single most effective way to get your music heard by as many people as possible globally. The internet has made it easy for artists to develop direct relationships with their fans worldwide, however, not all musicians use their online presence to their full advantage. You never know who could be looking at your profile, whether that be editorial or playlist teams, music publicists, labels or booking agents. A strong online presence can... Read More